Putting the Human into Data-Driven Economies

Advertising-driven “attention economy” services reinforce an overused, but pithy, quotation that “If you’re not paying for the product, you are not the customer; you are the product being sold”. Regardless of the contested truth of that statement, the popularity of the sentiment reflects a public perception that the relationship between consumers and those using their data is in some way broken.

Is it possible to reformulate the relationship between data-oriented companies and public bodies and the customers whose data they use? According to a recent collaboration between the WEF and the City of Helsinki, yes.

CxO Video Interview: Effective Partnerships Between Telcos & Other Industries

6GWorld had the pleasure of talking to two executives recently from very different companies working to forge partnerships between telecoms service providers and other industries. However, there are striking similarities in the evolutionary paths that they, and the operators they work with, have followed to create effective partnerships with players in other industries that allow operators to monetise their capabilities.