DOD’s Research and Engineering Priorities Focus on Contested Areas – Air Force Mag
The rising significance of trust in the digital world – Subex
Aruba Drops DPU-Accelerated Switches, Pushes Zero Trust to Edge – SDX Central
The CXO Interview: Consumer Behaviour and Who Needs Trust?
6GWorld spoke with Glen Dormieux, CEO of Playrcart, about the evolution of online consumer trust, expectations and behaviour, and how the advertising world is adapting.
Putting the Human into Data-Driven Economies
Advertising-driven “attention economy” services reinforce an overused, but pithy, quotation that “If you’re not paying for the product, you are not the customer; you are the product being sold”. Regardless of the contested truth of that statement, the popularity of the sentiment reflects a public perception that the relationship between consumers and those using their data is in some way broken.
Is it possible to reformulate the relationship between data-oriented companies and public bodies and the customers whose data they use? According to a recent collaboration between the WEF and the City of Helsinki, yes.
